August 29, 2022

How to attract centennials to your organization?

You surely have noticed that the use of the term centennial is beginning to grow among organizations. Perhaps you are wondering if there really is a good reason for its current relevance or if it’s just another buzzword. Well, it’s estimated that by 2025 centennials will make up about 27% of the work market. As you can see, it’s much more than a trending term, but actually a concept worth understanding.  

What do you know about centennials? Do you know how to attract them? At T2W we have an extensive experience in Human Resources management, so we can help you. In this article we delve into centennials and explore the best ways to persuade them to work in your organization. 

Who are the centennials? 

who are the centennials

The generation Z is made of people born between years 1995 and 2010, who are commonly referred as centennials. Since they have been born in a globalized world, characteristics of centennials are different from other age groups. Aspects such as their ability to use technology or their need to learn constantly are more prominent. 

How to attract centennials to your organization? 

1. Defined employer branding on social media 

Social media is a key element to attract centennials. In average, it’s estimated that people from this generation spend more than 2 hours per day in social media. Since this channel is so important for them, your presence online must be the right one. First, you have to define your employer brand. It has to reflect faithfully your work philosophy, and create an image any potential employee can relate to. 

Second, this image must be the same in all platforms. However, what is attractive for centennials? Well, they value companies that keep up with trends. Additionally, through social media, you need to offer content that is entertaining, informative and valuable for them. Those are the main attributes that a good employer brand must have to be attractive for centennials. 

2. Constant learning and development 

One of the key characteristics of centennials is their need to keep learning new things and continue developing their career. Keep in mind this generation has grown using the internet, so they always had access to almost infinite information. Therefore, professional curiosity and a genuine will to learn everyday are main characteristics they show at work. 

With that in mind, the main benefits a company can offer are access to learning and a continuous professional development. At this point, employee wellness programs focused on learning gain special relevance. Through these, you can create a plan that allows workers to access new knowledge inside the organization.  

Trainings, courses and seminars are some of the most common methods you can use. This continuous learning doesn’t always have to be strictly limited to one area. Centennial’s curiosity can spread to several different fields. For this reason, transfers and the possibility to move to different areas inside the organization are positives factors for this age group. 

3. A culture that fits 

While for most people values are important, these are a key aspect for centennials personal and professional life. They place special value in empathy and honesty. For this reason, these have to be an important part of your organizational culture. Empathy in a company can be shown by supporting causes such as inclusion, equality and diversity. 

On the other hand, a company shows honesty by the way it acts externally and internally. That is, if an organization creates certain image for its audience and potential employees, it must act consequently with workers. Companies that express a set of values, but don’t act according to them, are seen negatively, which affects their ability to attract potential employees. 

4. A flexible and balanced workstyle 

Since we are talking about the organizational culture, the work style is another important aspect for centennials. This is a generation that prioritizes flexibility as well as achieving personal and professional balance. For this reason, hybrid work models and flexible working hours are perfect for them. With those benefits, they can be free to manage their own day and complete all their tasks at their own pace. 

Additionally, respecting working hours and workloads is very important. In fact, most centennials wouldn’t hesitate to quit a job if they feel their professional life interferes with their personal life. That is another important element to keep in mind!  

We have taken a closer look at centennials and the best ways to attract them. Pay attention to the elements this generation values and you will be able to recruit them to your organization. 

At Talent2Win, we strive to align your company’s business objectives with the best Talent Acquisition strategies available. If you want to learn more about the services we offer, do not hesitate to contact us.  

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