November 29, 2022

What is gamification in recruitment?

There are many adjectives that come to mind when we think of recruitment processes, but fun isn’t exactly one of them. In fact, a common problem with most processes is that they can be a little long and stressful. That usually ends up with many candidates leaving the process, causing despair in us, recruiters. Wouldn’t it be awesome if recruitment processes were more fun and engaging?  

Here is where gamification enters the picture. Have you heard of gamification in recruitment? This is an alternative that has the potential to change recruitment processes forever. At T2W we have an extensive experience in talent recruitment services, so we are familiar with this concept. In this article, we’ll show you what is gamification, the way it connects with recruitment and its main benefits. Let’s start! 

What is gamification? 

What is gamification?

Gamification is the integration of gaming elements in non-gaming situations. The purpose here is to improve the experience of people in activities or processes that usually are perceived as tedious or stressful. For that reason, gamification is usually applied in educational environments. A particularly good example of this is Duolingo, an educational platform that successfully applies gamification in learning processes. 

However, this concept can be applied in many other environments. For example, it can be applied in business-related process, programs and strategies. Since gamification can be implemented inside organizations, it can also be used in Human Resources and for talent acquisition. 

How does it gamification work? 

With gamification, participants are invited to follow a process comprised of several stages presented in a gaming-like environment. There are many different ways to implement gamification. It all depends on the context it’ll be applied to. In most cases, a series of elements are introduced such as characters and avatars, stories, points, badges and rewards. 

Participants can create or choose an avatar for the process. They receive a story or situation that their avatars must face. Then, they get points and badges as they complete each stage. All of this takes place in a gaming context. This encourages participants to keep with the process until finishing it. 

Gamification in recruitment 

One of the first details recruiters check while analyzing resumes are hard skills. Knowledge and experience are key factors for any job position. For that reason, some candidates usually magnify these aspects in their resumes, which can lead to unreliable results. With gamification, recruiters can assess the real knowledge and experience each candidate has. 

This evaluation happens in a game-like situation. The results can be obtained immediately, so recruiters don’t waste time analyzing each applicant individually. Additionally, this examination can be done in a more relaxed way. 

Likewise, soft skills have a growing importance for modern organizations. These can be assessed in an unbiased way through gamification. The evaluation is made in an environment different from most recruitment processes. As a result, recruiters receive more sincere answers. Tr’s important noting that gamification can also be used in situational and behavioral tests. 

Benefits of gamification in recruitment 

 1. The best candidate experience 

In average, modern companies lose about 80% of candidates during a selection process. One of the main reasons behind this ominous statistic is the poor candidate experience that some organizations offer. Gamification allows applicants to receive a more dynamic, fun and unique candidate experience. Fun is not something usually associated with recruitment processes. This has a positive influence over the experience people get from companies. 

2. Less assessment time 

Evaluating all the candidate’s skills can take some time. The more time it consumes, the more chances for candidates dropping out of the process. Through gamification in personnel selection, you get the results of the tests immediately. In this context, a game doesn’t take long to complete. There is no need to wait for days for the results to start analyzing them. 

3. Candidates more involved 

Nowadays, it’s getting increasingly difficult retaining the attention of candidates. This is especially true for position that are currently on high demand such as IT professionals. With gamification, recruiters can keep applicants involved for more time. Additionally, the process is a lot less stressful since many of these stages happen in a gaming-like situation.  

Now you know what is gamification in recruitment and selection, as well as its possibilities. The world of talent acquisition is in constant change, so we need to adapt to the new trends. Considering the benefits it offers, gamification could become the new standard among organizations. 

At Talent2Win, we strive to align your company’s business objectives with the best Talent Acquisition strategies available. If you want to learn more about the services we offer, do not hesitate to contact us.  

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