September 22, 2022

How to promote organizational culture outside your company?

Some years ago, organizational culture was an aspect of that used to be overlooked by most businesses. Some organizations didn’t even bother in defining a culture. Now we know this is an essential element that must be established since the very creation of the company. Paired with the right actions, culture can help you attract new talent and reduce turnover. 

You probably have an organizational culture already; however, are you making the most out of it? At T2W we have an extensive experience in Human Resources services, so we can help you. In this article we will take a look at some of the best actions to promote organizational culture outside your company. 

Organizational culture 

Organizational culture, also known as company culture, is made of the habits, norms and values that shape the organization philosophy and identity. Therefore, the concept of organizational culture has direct influence over the way of thinking, accepted behavior and working style people will adopt inside the company. 

Perhaps you are wondering if it’s really necessary to promote your organizational culture outside the company. Yes, it is! A well-created culture has positive effects inwards and outwards. Inside the business, it can help you retain your best employees and keep the turnover rate down to acceptable levels.  

On the other hand, promoting your organizational culture is a great way to improve your employer branding. That can help you attract quality talent to your company with less effort. Additionally, showcasing your culture improves the image the business has regarding the target audience and the general perception. 

Do you have an optimized organizational culture in your company? Great! That is the first step. Now it’s time to show it externally and make the most of it in terms of talent attraction and brand image. Here we show you the best action to promote organizational culture. 

How to promote organizational culture? 

How to promote organizational culture

1. Turn employees into culture promoters 

One of the easiest and most effective ways to promote your organizational culture outwards is to get your employees to become promoters of the culture. To achieve that, you need to adopt employee wellness as one of the core elements inside your culture. Initially, you can do it by creating employee wellness programs. These can be very diverse and they focus on different needs employees may have working for your business. 

Additionally, it’s also important to implement simple actions that prioritize wellness and satisfaction among workers such as remote working and flexible hours. These actions are great to increase employee morale. This way, it won’t be an additional task for employees to talk about the actions the company has taken for their wellbeing. They might as well express how comfortable they feel working there. That will speak well about your culture and improve your brand image. 

2.  Show your culture on digital channels 

Another way to make visible your culture outside the company is to use the mass appeal social networks have. In this case, the worlds of digital marketing and Human Resources converge. This is nothing new, since these two areas usually join to offer great results for businesses, such as in the case of social media recruitment. Therefore, here it’s necessary to show part of the experience and working style employees have daily through the company’s social media channels. 

These channels represent a great window where you can show integration events such as business dinners, birthday celebrations, etc. Likewise, videos and photos showing employees working will reflect the working environment in a regular day. This last aspect will work better in the case of people working at the office. If you have considered the employee wellness aspects we mentioned in previous paragraphs, your work environment will be one you will want to show people. 

3. Don’t overlook candidate experience 

The recruitment process is an endeavor all companies have to conduct eventually. Some people don’t pay enough attention to candidate experience during the selection stage and overlook the opportunity this process represents. Searching for candidates for a vacant position gets you close to people relatively new to your business. Wouldn’t it be great if they get a good impression? A good one could get them to speak well about your organization with their contacts. 

To achieve that, you need to keep close communication with candidates. Recruitment processes can be long, so you have to keep them informed about the progress. Once each stage is over, notify unsuccessful candidates. Here, empathy has a key role. As a result, your actions will speak well about your company. 

We have seen some of the actions that will help you promote your organizational culture through different channels. Keep in mind that the culture is a key aspect for any company. Having an optimized culture and making the most of it will be useful in many different levels.  

At Talent2Win, we strive to align your company’s business objectives with the best Talent Acquisition strategies available. If you want to learn more about the services we offer, do not hesitate to contact us.  

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